In the work titled Call/Response, I simply gave myself a set of rules that enact a game-like performance with human responding to machine and vice versa. Call/Response is presented in the form of a photo-book totaling 34 pages and consisting of both image and text. The process ofCall/Response begins with an online word generator. I use Google image search results as a means of sourcing imagery related to the generated word. The results are an intermingling of image and word associations between Google’s image search results and my own initial word responses. The game-like performance has no winner and it has no loser, the only outcome is the process. The endless cycle creates a feedback loop within the confines of a word-based set of rules and the continual use of word/image association with Google’s search results.